cnotions
6 min readDec 31, 2020

HOW TO SET UP A CROWDFUNDING PROJECT IN 2021

THE KEY POINT: Before launching any project, think it through very well, from how you’ll be able to tell your story. As well as how you’ll be able to persuade people to support you. And please note: video is non-negotiable.

Let’s consider the step by step on how to set up a crowdfunding platform in 2021

Planning it

Be sure you are able to understand how crowdfunding with your chosen crowdfunding platform works. Before you start, be sure to check out their FAQs, their project guidelines, terms and also conditions and fee structure.

Most crowdfunding services are offering you the opportunity to discuss your own idea with them. Trust me, it’s a golden opportunity for you to get advice from their experts. They will be able yo answer any of your questions and also offer you advice and feedback on that your project. Believe me, a good crowdfunding service will allow you know if your project idea has a good chance of succeeding or probably is bound to fail.

You need to research at least 10 similar projects to your own. To be able to get a sense of the forms of rewards, descriptions and promotions that will work well with your project. Critically look at those projects that have been able to reach their targets and see what strategies they used to succeed. Don’t bother yourself reinventing the wheel, just use what works!
Attend training on crowdfunding. There are some services that do offer their own workshops and training, so do well to research what’s on offer.

Devise your own narrative and infuse it throughout your campaign. Ask yourself some questions like, why am I doing this project? Why is it important to me? Where did this idea come from? What does it really mean to you? Trust me, people want to really support you and your story as much as they want to support your idea also. To get this kind of support on crowdfunding platform, just CLICK HERE

Setting Your Own Targets And Timeframes

Now, you need to consider how big your networks are. If you are the type that have few social media followers together with a short email list. Probably it's not worth setting a big target. Believe me on this, it’s not impossible for you to be successful without the necessary networks in place when you start.
Never run your campaign for less than 20 days unless you have a very good reason or you are super confident about yourself. You need much time to be able to disseminate your marketing material.

You need to be realistic: never you overstretch your target. Actually you need to crowdfund what you need to make your project happen. Because there’s every chance you could be able to raise more than your target. But you may not be able to raise anything at all if you are not able to reach your target in the first place.

There is need to factor in the cost of delivering your rewards and your crowdfunding service fees when setting your target. It won’t all be net income, okay. There are costs involved too.

Well, you need to consider how much time you have on your hands. Because a crowdfunding campaign do need a lot of work. On average, a project creator will spend at least one hour every day on their campaign.

Be very clear about what you are crowdfunding for and where the money you are hoping to get will be spent. It might be for part of your project or it might be for the whole thing; just make sure you clearly define it, because it will help you to be focus.

Describing The Project

You need to be succinct, be very clear, be entertaining, be emotive and be able to tell your story. Because people buy story, not products

Use much visuals and don't bite them by writing an essay. Many people won’t be able to read your description in its entirety. Images and videos will work best to get your message across to the them, believe me.

Get your critical information across very early; that's what you’re raising the funds for and why it’s important for the project. People will just scan the first paragraph or two.
Make sure to include the basic budget. It will give your potential supporters more confidence you’ll spend the money responsibly and wisely.

Come up with a good and memorable title. It should be very clear, simple and also short.
If the platform you choose will offer you opportunity to add your own bio – do it. It will be an advantage and it will help build trust between you and your potential supporters. Make sure that your photo, username and bio will be able to paint a picture of you as professional, creative and motivated person. To get this kind of platform, just CLICK HERE.

Rewards

Believe me, offering you six to eight rewards is about right. To get full rewards on a crowdfunding platform, CLICK HERE. Be sure to know that there are distinct differences in price and in what’s the offer. People will just tune out if your rewards are difficult to understand or if there are a lot of them.

Get creative, you need it. The quirkiness, uniqueness and diversity of your rewards will make up a crucial part of your project’s narrative and also marketability.
Try to offer people experiences they won't get anywhere else. People feel great when you involve them in your project and also offer them the chance to meet the people running it. Probably you are a filmmaker, make them extras in your upcoming film, name characters in your book after them that's if you're an author. You can even play a gig in a supporter’s backyard. Just try as much as possible to make your supporters feel special.

People love it when you publicly acknowledge them. Thank them on social media platforms like Facebook. Put their name in that book. Give them credit them as an executive producer. Trust me, acknowledgements are very easy to deliver and basically come at no financial cost.

So, use crowdfunding as your preselling mechanism. It’s a great way for you to be able to sell your album, tickets to your own show, your new gadget or whatever else may be the result of your project. Just CLICK HERE to get started on your CROWDFUNDING Project.

Your Video

You need to star in your own video. People really want to support you as much as they do want to support that your idea. They want to be able to connect and hear that your story. Yes, I do know it’s scary. But doing those things that scare you is a good thing, believe me.

Just be emotive. Be able to make people laugh. Tug on their heartstrings. Excite. Inspire. Fascinate them. Just make them to be able to feel something!
Tell that your amazing story. Believe me, i really can’t stress this enough. If you are able to take people on a journey there is every chance they will be able to share in your excitement and enthusiasm for your project.

Don't forget to keep it under three minutes. Preferably two, for me. You need a lot of time to be able to get your message across, but you don’t like to harp on. You will just lose people’s attention.
Be able to annotate your video, that's if you’re using YouTube. Meaning, you will use one of those little links that do pop up during playback, so that your video will be connect directly to your crowdfunding project.

You don’t have to be Scorsese. There are a lot of good videos shot on phones or even laptops. If there is a friend of yours, who’s a filmmaker, perfect, but don’t bother too much if you don’t, okay. What’s important here is that you are able to achieve all of the above. So, CLICK HERE to get start CROWDFUNDING for that your project in 2021.

cnotions
cnotions

Written by cnotions

Orji-Oko Chibuike & Orji-Oko Chukwuemeka are passionate about impacting our world through creative writing to entertain, educate and inform the world around us.

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